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Choosing the right ingredients

Because each animal is unique, its diet must be adapted to its specific nutritional needs, which vary according to its species, size, age, activity or state of health. 

1. How do kibbles come about?

The nutritional needs of cats and dogs vary throughout their lives and according to their state of health. Our veterinary nutritionists define the proportions of the fifty or so nutrients required to provide a complete and balanced food, adapted to each animal. This is the starting point for a formulation process that can take several years and also involves the owners and their pets.

2. The formula for a balanced kibble?

High quality animal proteins as the first ingredient, low carbohydrates, enough fat but not too much and a balance of vitamins and minerals. All the animal proteins in our food come from pigs and poultry declared fit for human consumption and of European origin. Our vegetable raw materials come from non-GMO crops. Our formulas exclude ingredients that can cause allergic reactions: our foods are made without gluten, wheat, soya, corn, beef or egg and contain no added artificial colours or flavours.

3. How do you select the best ingredients?

In animal nutrition, the feed is complete, it is consumed daily over many years... The challenge is to ensure the long-term availability of high-quality ingredients with a stable nutritional value. This is a real challenge, particularly for animal proteins, the main ingredient in our food. We are able to do this thanks to the trusting partnership with our suppliers, who adapt to the high requirements of our specifications.

4. What makes a kibble good?

All our recipes are subject to confirmation studies with owners, involving more than 4000 dogs and cats. Our constant concern is to meet the nutritional needs of the animal but also to ensure its satisfaction by taking care of the olfactory and gustatory appetite of our food. Our food is generous in essential nutrients to anticipate the animal's needs and contribute to its long-term well-being.

Feeding them well... quite a story!
  1. 1989

    Nutrition for cats and dogs is included in our comprehensive approach to animal health
    Convinced that health begins with nutrition, Pierre-Richard Dick, a veterinarian and founder of Virbac, buys Imperial Dog, a manufacturer of physiological food for dogs, in the heart of the Camargue Natural Park, founded by veterinarian Jean Cathary. While animal nutrition across the world often still consists of homemade rations modelled after mankind's nutritional reflexes, we incorporate it into our comprehensive approach to animal health.

  2. 90s
  3. 1990

    Our dry food takes its place in French veterinary clinics
    From the beginning of the 1990s we have had a presence in French veterinary clinics. Practitioners and animal owners discovered Imperial Dog, then Imperial Cat (1997), our first formulae developed to support cats and dogs throughout their lives. A few years later Virbac Consult Diet also saw the light of day, bringing together special formulations for animals with health problems.

  4. 1997

    Animal nutrition the Virbac way has moved beyond the borders of France and is growing in Europe
    Expert in health and well-being of cats and dogs, the veterinary practitioner has always been at the heart of our approach to animal nutrition. After French clinics, our foods have been distributed through a veterinary circuit in a growing number of European countries.
    1997: Finland
    1999: Austria, Portugal and Switzerland
    2000: Belgium

  5. The Decade from 2000
  6. 2001

    Knowledge about animal nutrition is developing, our foods too!
    Imperial Dog is giving way to Vet Complex. With Vet Complex 1 Dog (2001) and Vet Complex 1 Cat (2003), our new physiological and dietary recipes are enriched with nutrients which contribute to animal health. Our dietary range of foods thus meet 80% of the health problems of cats and dogs. At the same time, our production teams have been perfecting manufacturing techniques and in 2003, our Camargue production unit was awarded ISO 9001 quality certification.

  7. 2005

    On the ground, success has continued: our food has crossed European borders
    Throughout the first decade of the 21st century we continued our expansion in a growing number of European countries. From 2005, our food also arrived in the cat and dog bowls of the Middle East and Asia. 

    2002: Poland
    2003: The Netherlands
    2005: Spain, Israel and Japan
    2006: Bulgaria
    2009: Great Britain and the Lebanon

  8. 2010

    A New Wave of Innovation
    We strengthened our team of animal nutrition experts to take further account of the nutritional needs of animals. Everyone is striving to design and develop food with more protein and less carbohydrate. Their commitment and know-how gave birth, five years later, to our new Veterinary HPM® range.

  9. The Decade from 2010
  10. 2011

    Our Cat and Dog Foods Win Over Latin America
    Throughout the decade, animal nutrition the Virbac way continued its development in Europe and arrived in Latin America.

    2011: Hungary, Mexico and Costa Rica
    2012: Denmark and Romania
    2014: Tunisia

  11. 2015

    A key innovation to better meet the nutritional needs of carnivores
    After five years of development, we launched Veterinary HPM®, a new physiological nutritional range based on a radically new formulation concept, in the various European countries. Formulated in accordance with the nature of domestic carnivores following a low carbohydrate concept, rich in protein (90% of animal origin), the range offers dog and cat food suitable for their age and size, as well as whether they are sterilised or not.

  12. 2016

    Our Foods Are Popular With Cat and Dog Owners
    Veterinary HPM® Adult Small & Toy was tested by the independent organisation and the top consumer association in France, UFC-Que Choisir. It was scored at 16.4/20 and was described as one of the "best choices" among the twenty complete dog foods. In 2017, Veterinary HPM® Adult with Salmon Neutered & Entire Cat in its turn scored 17.5/20, placing it among the "best choices" of the thirteen dry cat foods analysed by the National Institute of Consumption (INC).

  13. 2017

    The Veterinary HPM® Family is Expanding
    Drawing on the success of the physiological range, the Veterinary HPM® Family is expanding: a complete dietary range of foods for nutritional purposes now allows us to meet nutritional needs related to specific health disorders, while meeting the requirements of our pets' carnivorous nature. A major advance for their health!

  14. And tomorrow ?